Privacy Policy

1. Introduction

Beijing Lianhui Lichun Technology Co., Ltd ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://lianhuilichun.com ("Website") and when you use our mobile applications ("Apps") published on Google Play Store and Apple App Store.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Fill out forms on our Website
• Contact us via email or phone
• Subscribe to our newsletter
• Use our mobile applications
• Create an account

This information may include your name, email address, phone number, postal address, company name, job title, and other contact details.

2.2 Automatically Collected Information

When you visit our Website or use our Apps, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Device type
• Referring website or source
• Pages visited and time spent
• Geographic location (country and city)
• Language preferences
• Network connection type

2.3 Mobile Application Data

Our mobile applications may collect additional information including:

• App usage data and analytics
• In-app purchases and transactions
• Game progress and achievements
• Device sensor data (accelerometer, gyroscope)
• Battery level and charging status
• Storage usage
• Installed apps on the device

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our services
• To improve and personalize your experience
• To respond to your inquiries and support requests
• To send you updates, newsletters, and marketing communications
• To display targeted advertisements
• To analyze usage patterns and app performance
• To detect, prevent, and address technical issues
• To comply with legal obligations
• To enforce our Terms of Service
• To protect our rights and prevent fraud

4. Third-Party Advertising and Analytics

4.1 Advertising Platforms

We integrate third-party advertising platforms to display advertisements within our mobile applications. These platforms may collect user data for ad targeting and optimization. Our applications integrate with the following advertising platforms:

4.1.1 Google AdMob

Our applications use Google AdMob for advertising purposes. Google AdMob collects device and usage data to provide personalized advertising. For more information, please visit: Google Privacy Policy

4.1.2 Facebook Audience Network

We may use Facebook Audience Network to serve advertisements. Facebook collects data as described in their Data Policy. For more information: Facebook Privacy Policy

4.1.3 Unity Ads

Unity Ads is integrated for game-related advertising. Unity collects data for ad delivery and measurement. Privacy Policy: Unity Privacy Policy

4.1.4 AppLovin

AppLovin provides mobile advertising services and may collect user data for ad personalization. Privacy Policy: AppLovin Privacy Policy

4.1.5 ironSource

ironSource is used for ad monetization and may collect device and usage data. Privacy Policy: ironSource Privacy Policy

4.1.6 Vungle

Vungle provides video advertising solutions and may collect relevant user data. Privacy Policy: Vungle Privacy Policy

4.1.7 MoPub (Twitter)

MoPub by Twitter is used for mobile ad serving and may collect user data. Privacy Policy: Twitter Privacy Policy

4.1.8 InMobi

InMobi provides mobile advertising services and may collect user information. Privacy Policy: InMobi Privacy Policy

4.1.9 Chartboost

Chartboost provides game advertising services and may collect relevant data. Privacy Policy: Chartboost Privacy Policy

4.1.10 AdColony

AdColony provides high-quality video advertising and may collect user data. Privacy Policy: AdColony Privacy Policy

4.1.11 Pangle

Pangle by ByteDance provides mobile advertising services. Privacy Policy: Pangle Privacy Policy

4.1.12 Smaato

Smaato provides mobile advertising exchange services. Privacy Policy: Smaato Privacy Policy

4.1.13 MoEngage

MoEngage provides customer engagement and analytics services. Privacy Policy: MoEngage Privacy Policy

4.1.14 AppsFlyer

AppsFlyer provides mobile attribution and analytics services. Privacy Policy: AppsFlyer Privacy Policy

4.1.15 Firebase Analytics

Firebase Analytics by Google collects app usage data for analytics purposes. Privacy Policy: Firebase Privacy Policy

4.2 Advertising Formats

Our mobile applications may display the following advertising formats:

• Splash Ads: Full-screen advertisements displayed during app launch or loading screens
• Rewarded Video Ads: Video advertisements that users can watch voluntarily in exchange for in-app rewards (coins, extra lives, premium features, etc.)
• Interstitial Ads: Full-screen advertisements displayed at natural transition points (between game levels, after completing tasks, during pauses)
• Banner Ads: Standard rectangular advertisements displayed consistently within the app interface
• Native Ads: Advertisements designed to match the visual style of the app content
• Playable Ads: Interactive advertisements that allow users to try a mini version of the advertised game

4.3 Analytics Services

We use analytics services to understand how users interact with our services. These services may include:

• Google Analytics for Firebase
• AppsFlyer Analytics
• Unity Analytics
• Custom analytics solutions

5. Ad Targeting and Personalization

Our advertising partners use collected data to display targeted advertisements based on:

• User interests and preferences
• Demographic information
• Device characteristics
• App usage patterns
• Location data (if permitted)
• Previous ad interactions

You may opt out of personalized advertising in several ways:

• Adjusting device settings to limit ad tracking
• Using the "Opt Out of Interest-Based Ads" settings in our apps
• Resetting advertising identifiers
• Uninstalling the application

6. Data Sharing and Disclosure

We may share your information with:

• Our subsidiaries and affiliated companies
• Third-party service providers who assist in operating our services
• Advertising and analytics partners
• Legal authorities when required by law
• Business partners in connection with corporate transactions

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules
• Compliance with applicable data protection frameworks

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine retention periods include:

• The nature and sensitivity of the information
• The purposes for which we process it
• Applicable legal requirements
• Our legitimate business interests

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

9.1 European Union (GDPR)

If you are located in the European Union, you have the following rights under the General Data Protection Regulation:

• Right of Access: Obtain confirmation of whether we process your personal data and access your data
• Right to Rectification: Request correction of inaccurate personal data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restriction: Request restriction of processing in certain circumstances
• Right to Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us at support@lianhuilichun.com

9.2 California, USA (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and California Privacy Rights Act:

• Right to Know: Request disclosure of personal information collected, used, disclosed, or sold
• Right to Delete: Request deletion of personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt Out: Opt out of the sale or sharing of personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us at support@lianhuilichun.com

9.3 United Kingdom (UK GDPR)

If you are located in the United Kingdom, you have similar rights as under GDPR. Contact us to exercise your rights.

9.4 Other Regions

Users from other regions may have additional rights under local laws. Please contact us to learn about your rights.

10. Children's Privacy

10.1 COPPA Compliance (United States)

Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

10.2 Age Restrictions by Platform

Google Play Store: Apps may have age ratings. Parents should review app age ratings and content ratings before allowing children to use our applications.

Apple App Store: Apps may have age ratings in the App Store. Parents should review these ratings and make informed decisions about app downloads for their children.

10.3 European Economic Area

In the EEA, the minimum age for providing consent for data processing may vary by country but is generally 16 years. We do not knowingly collect personal data from individuals below the applicable age threshold.

10.4 Parental Controls

We encourage parents to monitor their children's use of mobile applications and to use parental control tools provided by device manufacturers and service providers.

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security assessments
• Employee training on data protection
• Incident response procedures
• Secure data storage and transmission

12. App Store Compliance

12.1 Google Play Store

Our applications published on Google Play Store comply with Google Play's developer policies, including:

• Data safety form requirements
• Google Play families policy requirements
• Advertisements policy compliance
• App content and rating requirements
• Payment and subscription policies

12.2 Apple App Store

Our applications published on Apple App Store comply with Apple's App Store Review Guidelines, including:

• Privacy requirements
• Data collection and storage requirements
• Advertising guidelines
• Children's category requirements
• User interface guidelines

13. Country-Specific Privacy Requirements

13.1 European Union - GDPR Compliance

We comply with the General Data Protection Regulation (EU) 2016/679. Our lawful bases for processing include:

• Consent
• Performance of a contract
• Compliance with legal obligations
• Our legitimate interests

We have appointed a Data Protection Officer where required and maintain records of processing activities.

13.2 California - CCPA/CPRA Compliance

We comply with the California Consumer Privacy Act and California Privacy Rights Act. We do not sell personal information in the traditional sense but may share data with advertising partners as defined under CCPA.

13.3 Brazil - LGPD Compliance

We comply with Brazil's Lei Geral de Proteção de Dados (LGPD) and process personal data in accordance with its requirements.

13.4 Japan - APPI Compliance

We comply with Japan's Act on the Protection of Personal Information (APPI) and handle personal information appropriately.

13.5 South Korea - PIPA Compliance

We comply with South Korea's Personal Information Protection Act (PIPA) and other applicable data protection laws.

13.6 China - PIPL Compliance

We comply with China's Personal Information Protection Law (PIPL) and other applicable regulations.

13.7 India - DPDPA Compliance

We comply with India's Digital Personal Data Protection Act (DPDPA) and handle personal data appropriately.

13.8 Canada - PIPEDA Compliance

We comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

13.9 Australia - Privacy Act Compliance

We comply with Australia's Privacy Act 1988 and the Australian Privacy Principles.

13.10 Russia - Federal Law No. 152-FZ

We comply with Russia's Federal Law on Personal Data (No. 152-FZ) where applicable.

14. Cookies and Tracking Technologies

14.1 Website Cookies

Our website uses cookies and similar tracking technologies to collect and track information about your browsing activities. Cookies are small text files stored on your device that help us improve your experience.

14.2 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Advertising Cookies: Used to deliver relevant advertisements
• Functionality Cookies: Remember your preferences and settings

14.3 Mobile App Tracking

Our mobile applications may use tracking technologies for analytics and advertising purposes. You can manage tracking preferences through device settings.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending notification through our apps (if applicable)
• Requesting your consent for material changes where required

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Beijing Lianhui Lichun Technology Co., Ltd

Address:
Room 407-4191, Shilibao Town Government Office Building
No. 67 Xidaqiao Road, Miyun District
Beijing, Beijing, 100000
China

General Support:
Email: support@lianhuilichun.com

Business Development:
Email: caohui@lianhuilichun.com

Website:
https://lianhuilichun.com

17. Special Provisions for Mobile Applications

17.1 Device Permissions

Our mobile applications may request the following permissions:

• Network Access: For internet connectivity and ad loading
• Storage Access: For saving game progress and settings
• Vibration: For haptic feedback
• Wake Lock: To prevent device sleep during gameplay
• Location: For localized content and advertising (with consent)
• Camera: For augmented reality features (if applicable)

17.2 In-App Purchases

Our applications may offer in-app purchases. All purchases are processed by the Google Play Store or Apple App Store according to their respective terms.

17.3 Third-Party SDKs

We use third-party software development kits (SDKs) that may collect data according to their respective privacy policies. These include advertising SDKs, analytics SDKs, and functionality SDKs.

18. Dispute Resolution

If you have a complaint regarding our handling of your personal data, we are committed to resolving your concerns. Please contact us first to attempt informal resolution. If we cannot resolve the issue, you may have the right to lodge a complaint with your local data protection authority.

19. Agreement to Terms

By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms. If you do not agree with any part of this Privacy Policy, please do not use our services.

This Privacy Policy was last updated in December 2024.